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|by Julia Pierrepont III
LOS ANGELES DeMarre Carroll Nets Jersey , Sept. 17 (Xinhua) -- Grossing only 83.8 millionU.S. dollars in the North America and 95 million U.S. dollarsinternationally as of Sunday, Sony's "The Emoji Movie" could havebeen a much bigger blockbuster, but missed its target.
Unable to decide on which target audience to focus on, the movietook its central theme of being "all it could be" a bit too far,trying to satisfy kids, teens and adults alike. But, by ranging toowidely, it fell short of creating what could have been a"misfit-makes-good" Hollywood classic Caris LeVert Nets Jersey , like "Kung Fu Panda."
Industry pundit, Jeff Gund of Infolist, told Xinhua, "Knowingyour target audience for a film is critical for its success and,these days, knowing how to market to that audience is even moreso."
But, says the star of the film, TJ Miller Allen Crabbe Nets Jersey , in its defense, "It'sfunny, it's silly, it's very self-aware and everyone feels likethey're in on the joke."
Despite some very colorful and amusing characters andstorylines, "The Emoji Movie" failed to deliver on its initialpromise, receiving only a 10 percent approval rating on RottenTomatoes and a combined Metacritic Score of just 12 percent.
Variety called it "a mostly witless 'Inside Out' knockoff" andCommon Sense Media concluded, "It is pretty risky to center a moviearound the concept of 'meh' , which basically means'unimpressive Timofey Mozgov Jersey ,'if you're not going to hit it out of the park - andthis one unfortunately doesn't."
The film centers around Gene, a "Meh" emoji, born inside thecellphone of a boy named Alex in the fantastical world ofTextopolis, where all the emoji's live and work hoping to be chosento send texts between humans. "Meh" is a catch-all American termused to convey boredom, non-commitment, or "I don't care"indifference. Such as: "Want to see The Emoji Movie?" "Meh."
Despite some interesting ideas in this movie, it failed to bringthem to life in a compelling way. As visual environments go, theinside of a computer chip is too cold and abstract for a largesegment of the audience to relate to.
Movies that bring the human world into the computer graphicworld (Tron & Tron Legacy: 205 million U.S. dollars) havetended to fare less well than those that bring the computer worldinto the human world (The Matrix franchise: 592 million U.S.dollars).
The "misfit-coming-into-its-own" theme is also a powerful memein young adult pop culture Sean Kilpatrick Jersey , literature and film, as the hefty booksales and even heftier box office of "Harry Potter" (2.3 billionU.S. dollars), "Hunger Games" (1.4 billion U.S. dollars),"Twilight" (1.3 billion U.S. dollars), and "Divergent" (346 millionU.S. dollars) franchises can attest to.
Raging hormones have been known to transform biddable, wide-eyedbabies into wild-eyed, post-adolescents with trigger-happy emotionsand a gift for self-destructive rebellion.
Psychology Today says, "Adolescence can be a time of bothdisorientation and discovery. This transitional period can bring upissues of independence and self-identity."
"The Emoji Movie" is far more kid-friendly Rondae Hollis-Jefferson Jersey , but carries the same"Who am I? Why am I different? Why can't I just fit in?" motif in akinder, gentler package. Acceptance and even celebration of thedifferences that make up the panoply of human races and culture (orthe Emoji Nation) is a laudable goal, especially when it helpsviewers transcends the powerful, identity-numbing herd instinct to"fit in," and encourages them to "just be themselves."
So, audiences should identify with Gene when he realizes, "Myfeelings are huge. Maybe I'm meant to have more than just oneemotion. I have so much more;" and his emojiPrincess-turned-hacker, Jailbreak Nik Stauskas Jersey , responds, "I think you're prettycool just the way you are."
But the clarity and focus of the misfit theme that worked sowell in "Kung Fu Panda" (215 million U.S. dollars) was notablyabsent in "The Emoji Movie."
The New York Times said, "This movie's 'believe in yourself'message is borne out, in a perverse way, by the very fact that iteven exists. And yet the whole thing remains nakedly idiotic."
Despite it's shortcomings, the emoji characters are well played,with Silicon Valley's TJ Miller voicing Gene, Late Late Show host Julius Erving Jersey ,James Cordon making Hi-5 a decent comic relief, Anna Faris asfeisty Jailbreak, Steve Wright and Jennifer Coolidge gentlyconveying meh concern as Gene's parents, Maya Rudolph's brilliant,Machiavellian Smiler who sets everyone's teeth on edge, and theincomparable Patrick Stewart, stealing the show as Poop.
With "The Emoji Movie" opening soon in China, we will see ifthey vote "thumbs up" or "Thumbs down" to the movie. Enditem
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